data warehouse virtualization

by: Mike Waas

Datometry Announces Partnership with Microsoft Azure

Endorsement by industry leader and steady expansion of product offering places Datometry at
forefront of major changes in economy for cloud shift

San Francisco – November 16, 2016 –Datometry, the pioneer in Adaptive Data Virtualization, has announced a partnership with Azure, Microsoft’s enterprise cloud computing division. Datometry’s data warehouse virtualization technology enables enterprises to run database application natively on different cloud databases without rewriting the applications. Now, through this partnership with Azure, enterprises can run Teradata workloads instantly on Microsoft Azure SQL Data Warehouse.

Microsoft Azure supports the industry’s broadest array of integrated cloud services and technologies and simplifies integration of existing IT environments into the Azure cloud. Datometry’s partnership with Azure will dramatically improve the speed with which enterprises can shift Teradata to Azure SQL Data Warehouse, as its flagship product, Datometry® Hyper-Q™, performs all language translations and eliminates the need for a conventional application migration. Without having to make any changes to configuration or SQL syntax in their Teradata workloads, customers can take advantage of Azure SQL Data Warehouse’s fast provisioning, security, and scalability faster than ever before.

Microsoft is excited about the collaboration with Datometry,” says Tiffany Wissner, Senior Director, Data Platform at Microsoft. “Azure SQL Data Warehouse brings the true promise of cloud elasticity to data warehouse—customers can provision in minutes and scale in seconds. Datometry’s Hyper-Q technology helps customers migrate data from non-Azure environments into Azure SQL Data Warehouse and get to insights faster.”

“Partnering with Microsoft has been very exciting for us and great advantage for our customers,” said Datometry Founder & CEO Mike Waas. “Hyper-Q’s flexibility, efficiency, and value align directly with Microsoft Azure’s mission to save customers time and money while increasing productivity by shifting to the cloud.”

Waas describes Datometry’s data warehouse virtualization technology similar to a VMware hypervisor. Hyper-Q functions seamlessly on premise or in the cloud and gives enterprises the freedom to shift to the cloud on their own terms. With Datometry, clients can:

  • Identify easily Teradata workloads that are best suited to move to Azure SQL DW using Hyper-Q QueryIntelligence
  • Run all types of analytical queries, reporting, BI as well as ETL workloads instantly on Azure SQL DW
  • Take advantage of built-in workload management capabilities to modulate query traffic and boost performance

Enterprises using Datometry’s data warehouse virtualization platform report up to 80% savings by eliminating the cost, time, and risk associated refactoring or rewriting their applications. Datometry presents a fundamental change in the economics of enterprise data management and technology adoptionespecially for enterprises looking to get out of data centers and into the cloud.

About Microsoft

Microsoft (Nasdaq “MSFT” @Microsoft) is the leading platform and productivity company for the mobile-first, cloud-first world, and its mission is to empower every person and every organization on the planet to achieve more.

About Datometry

Datometry ( is revolutionizing how global enterprises can gain competitive advantage by up-leveling their data management to become cloud-native quickly and effectively. Datometry® Hyper-Q™ is a category-defining solution that accelerates the digital transformation of enterprise IT by eliminating the costs and risks of adopting new data management technologies and lets the enterprise realize significant savings, innovate faster, and increase the speed of business. Hyper-Q is powered by Datometry’s proprietary technology developed by an expert team of database researchers and engineers. Datometry is headquartered in San Francisco, California.

Media Contact: Sonya Pelia at

Datometry and associated marks are trademarks or registered trademarks of Datometry, Inc.

About Mike Waas CEO

Mike Waas founded Datometry with the vision of redefining enterprise data management. In the past, Mike held key engineering positions at Microsoft, Amazon, Greenplum, EMC, and Pivotal. He earned an M.S. in Computer Science from the University of Passau, Germany, and a Ph.D. in Computer Science from the University of Amsterdam, The Netherlands. Mike has co-authored over 35 peer-reviewed publications and has 20+ patents on data management to his name.