Datometry Announces Partnership with Microsoft Azure

Endorsement by industry leader and steady expansion of product offering

places Datometry at forefront of major changes in economy for cloud shift

San Francisco, Calif. – November 16, 2016 –Datometry, the pioneer in Adaptive Data Virtualization, has announced a partnership with Azure, Microsoft’s enterprise cloud computing division. Datometry’s Hyper-Q™ technology is the world’s first Adaptive Data Virtualization technology that enables clients to run database application natively on different cloud databases. Now, through this partnership with Azure, enterprises can run Teradata workloads instantly on Microsoft Azure SQL Data Warehouse.

Microsoft Azure supports the industry’s broadest array of integrated cloud services and technologies and simplifies integration of existing IT environments into the Azure cloud. Datometry’s partnership with Azure will dramatically improve the speed with which enterprises can shift Teradata to Azure SQL Data Warehouse, as Hyper-Q performs all language translations and eliminates the need for a conventional application migration. Without having to make any changes to configuration or SQL syntax in their Teradata workloads, customers can take advantage of Azure SQL Data Warehouse’s fast provisioning, security, and scalability faster than ever before.

Microsoft is excited about the collaboration with Datometry,” says Tiffany Wissner, Senior Director, Data Platform at Microsoft. “Azure SQL Data Warehouse brings the true promise of cloud elasticity to data warehouse—customers can provision in minutes and scale in seconds. Datometry’s Hyper-Q technology helps customers migrate data from non-Azure environments into Azure SQL Data Warehouse and get to insights faster.”

“Partnering with Microsoft has been very exciting for us and great advantage for our customers,” said Datometry Founder & CEO Mike Waas. “Hyper-Q’s flexibility, efficiency, and value align directly with Microsoft Azure’s mission to save customers time and money while increasing productivity by shifting to the cloud.”

Waas describes Datometry’s first-of-its-kind, hypervisor technology as “VMware for databases.” Hyper-Q functions seamlessly on premise or in the cloud and gives enterprises the freedom to shift to the cloud on their own terms. With Datometry, clients can:

Identify easily Teradata workloads that are best suited to move to Azure SQL DW using Hyper-Q’s Workload Analyzer feature

Run all types of analytical queries, reporting, BI as well as ETL workloads instantly on Azure SQL DW

Take advantage of built-in workload management capabilities to modulate query traffic and boost performance

Enterprises using Datometry’s Adaptive Data Virtualization platform report up to 80% savings by eliminating the cost, time, and risk associated refactoring or rewriting their applications. Datometry presents a fundamental change in the economics of data management and technology adoptionespecially for enterprises looking to get out of data centers and into the cloud.

About Microsoft

Microsoft (Nasdaq “MSFT” @Microsoft) is the leading platform and productivity company for the mobile-first, cloud-first world, and its mission is to empower every person and every organization on the planet to achieve more.

About Datometry

Founded by database industry veterans, Datometry has pioneered the concept of Adaptive Data Virtualization: run any application on any database. Datometry® Hyper-Q™ makes databases interchangeable, giving enterprises greater choice in vendors and technologies, and eliminating the need for costly application migrations. Datometry is a venture-funded startup based in San Francisco, CA. www.datometry.com